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The P.I.T.T.

The P.I.T.T.

The P.I.T.T. is the only group training concept in the market that focuses on all components of fitness based in Sydney, Australia.

Recently health and fitness industry has become a phenomenon and social media is one of the driving forces behind the success of this industry. Image-conscious millennials who use social media more than any other generations are strongly influenced by what influencers, friends and the general public post on their profiles. The huge number of health and fitness Instagram influencers normalise exercise and work out and motivate people to follow suit. Now people around the globe are attempting to take charge of their health and the best way to do is spend money and time on fitness.

"Hitting the Gym" has become so much of a trend nowadays. There are plenty of "HVLP" (High Value Low Price) health clubs are popping up everywhere. From CrossFit and functional training to boutique gym, they offer variety of fitness equipment and group classes with the "all-in-one" pricing structure. Given the better value proposition, it's no surprise that HLVP clubs are becoming the dominant competitors in the health market.

Design Discipline: Visual identity. Done with For ART’s Sake Studio.
Project Manager: Debby Soemadijo, Creative Designer: Reevo Saulus

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The P.I.T.T.’s graphic elements. Representing their workout concepts. The icons are inspired from Olympic’s sport pictograms.

The P.I.T.T.’s graphic elements. Representing their workout concepts. The icons are inspired from Olympic’s sport pictograms.

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