Departing from the theme “Generasi Inovasi”, I break down the idea from Dewi Sri, Balinese Goddess of fertility. I also brought up ingredients that have been taking parts in Bali’s gastronomy scene: rice, moringa, coconut, soy bean, sweet potato, banana leaf, turmeric & corn.
I portrayed Dewi Sri with a pair of hands carrying the ingredients in the form of illustration. I put the Tridatu bracelet illustration on Her hands in an ode to the most basic Balinese culture. Because as we know, Tridatu bracelet is one attribute that most of the Balinese people have, and has lots of meanings behind it.
From the word "inovasi", my visual interpretations are combining both illustration & photography into one whole key visual. I am using popping colors, but not running out from the ingredients' original colours.
And talking about the Tridatu bracelet, I know it's a bit risky for me because I brought up the local Balinese culture. But before that, I've done some researches about the philosophy behind the Tridatu bracelet itself, which connected to the concept of Trimurti; the God of Brahma, Wisnu and Shiva. It is also related that because I don't think I'm going to bring those 3 colours into the main visuals. As a replacement, I keep using 3 main colours and it's achromatic hues based on most of the ingredients' original colours: red, yellow and green. But with brighter colour codes.
Because for me, there's always a way to create a visual that is very "Bali" without showing barong, beaches, and such as. Just a little detail of Tridatu bracelet can represent Bali in this visual, I reckon.
Key Visual Artwork & Art Direction: Reevo Saulus
Graphic Designer: Dwi Udyana
Alchemy Academy is a Raw Vegan Culinary Education based in Ubud, Bali. We offer a variety of courses on the art of plant-based cuisine. The curriculum is modern, creative, playful and emphasises finding the joy and mindfulness in making and serving healthy & delicious food.
We have drop-in classes for home chefs who want to upgrade their repertoire, as well as professional chef certification courses for those looking to start a career in the ever-growing business of health and wellness.
By providing knowledge and training in plant-based food and conscious living, we aim to leave a positive footprints on this planet.
Intuitive Flow Yoga Studio
A beautiful Yoga Studio in Ubud, Bali. Practice Yoga with breathtaking view in a quiet area in Penestanan. I was assigned for a seasonal yoga retreat in India. My personal approach is to take the mood of Holi Festival and graphic collage, combining with some of India's iconic things.
For Art's Sake Studio
For ART’s Sake Studio is a Canggu-based creative studio focusing in photography & styling, runs by duo Debby Soemadijo and Faruq Adib.
Persona Management is a talent agency, ranging from models, actors, singers & make up artist based in Jakarta, Indonesia founded by Andhika Dharmapermana.
I was assigned to do graphic for their 2017 promotional campaign entitled "The Lost Bloodlines".
Elevated Cacao was born from the idea that there is always more possible. More joy, more vitality, more elevation – in your life, in your love, and in your food.
We are a raw, vegan chocolate company based in Ubud, Bali. Our philosophy is very simple. Every single bar of chocolate we make is elevated with superfoods and passion for maximum health and vitality.
We rely on the abundance of Bali to give us the purest and highest-quality ingredients on the planet. Our chocolate is minimally-processed, and hand-crafted in small batches by two people who love what they do.
siji is a gender fluid clothing line and apparel founded by Myra Juliarti in 2011. The brand based in Bali, selling online and also offline in Ubud and Seminyak. The clothing line also designs for womenswear under the same name. siji is inspired by introversion and the concept is to appreciate individuals with character who look beyond stereotypes and considering imperfection as the form of freedom.
The products is using natural fibres as cotton, ramie and linen. The process starts from treating greige fabrics to garments, having stripes as the main motif presenting the path of life for each person. Also valued ethical and responsible fashion by showing transparency, each garment is made without over lock machine and using the left over fabrics for binding.
I was assigned to design their 2017 portfolio, both printed & digital version. I put custom illustration to portray & embrace their uniqueness.
Kellond Architects is an architecture firm based in Saratoga, CA, USA. They offer site planning, architectural restoration, master planning, landscape drafting and any other services. . Showing here are not the final version of the works. But thought to be proper for a portfolio.
The Goods Dept•
Selected poster design for The Goods Dept•, The Goods Café• and The Goods Diner•.
Visual identity for Erwin Yap, Feng Shui Consultant & Chinese Metaphysics Educator.
Business card printed on broken white concorde paper 260 gsm with custom texture pattern design representing metal, fire & soil.
Radiant Beauty Naturally
An annual event by Zia & Kimmana Nichols
There's only one you in the entire Universe, and that's not a coincidence. We are all beautifully unique in our own way, just like nature intended. Pigeon isn't trying to change itself to be a peacock, just because for some, a peacock is more attractive.
Yet unfortunately, the society that we live in favours uniformity. We do soul-sucking jobs, and only earn enough for the bills. Yet somehow we spend our money on the same makeup brands, dress up in similar styles, and holiday to the same destinations at the same peak periods.
And even after all of these sacrifices and expenses, many of us are still not fully content and happy about our body or our life.
This then prevents us from being the special person that we really are, living a life we truly love.
Ayurveda, the world’s oldest recorded wellness system, emphasises that we are all born unique and special. Just like an all-size shirt that never truly fits all body types, the same principle applies for your path to beauty and happiness.
In this weekend workshop, we will introduce you to the timeless concept of Ayurveda. A system that can help you find who you really are and the things that bring you true happiness.
And that's through understanding YOUR happiness-blue-print that you’ve been carrying: your body.
Obate is curator of out cultural heritage in the form of batik and tenun cloth for men and women. Providing the finest batik and tenun collection, each having gone through meticulous quality control to ensure exquisite craftsmanship.
I was assigned to design their visual identity. A modern mood with traditional Indonesian twist on its logogram. I came up with using Papua's traditional gun, Tombak as a main shape of the logogram.
Wise Steps Travel is the Indonesian pioneer and specialist of educational and responsible travel. We are not a tour operator that does a ‘bit of everything’, we rather specialise purely in bringing the real life of a society and all that it has to offer that makes you jump into an outstanding and unforgettable wise journey.
We used the occasion of the International Year of Sustainable Tourism for Development 2017 to start this adventure as we believe it is time to be a driver for positive change within the Indonesian tourism industry.
Dura Villas Bali
Situated in Canggu-Kerobokan, an area famous for farms and terracing, Dura Villas is an enjoyable, comfortable, and luxurious place to stay. It is surrounded by rivers, and is near the famous vacation spot of Tanah Lot. Another advantage is close proximity to Kuta, Seminyak and Denpasar.
Dura Villas is a place of ideal peace, disturbed by nothing but the sound of birds chirping and winds wafting through the trees. The saying 'Home sweet home' perfectly describes the environment, and the facilities cater to everything you need from indoor swimming pool, kitchen and spacious living room, to laundry services and even free transportation into Kuta and the airport.
Bitjam is a leading software solutions company have expertise in developing global solutions in healthcare, education and business based in England. From design to production, Bitjam provide research and development services to help you launch web and mobile applications to scale.
Working with international clients and partners on large scale projects has meant that Bitjam have adopted efficient ways of working such as co-production and agile development, as well as researching and using innovative technology that allows us to “start small, think big” when it comes to developing projects with scalability in mind.
At Bitjam we’ve familiarised ourselves with more efficient ways of working and improved technology so that starting small but building to a big scale is an option right away.
Bitjam draws on extensive experience working in collaboration with governmental and international partners to develop bespoke software solutions for clients, using better ways of working.
At this project, Bitjam UK asked for a logo design revitalization. Fresher mood without omitting the previous logo schemes & aesthetics.
Shown here are not the final version of the project but thought to be more suitable for presentation purposes.